Since the initial launch of Google's Panda update in 2011, the "Q" word has become commonplace in SEO, copywriting and content marketing circles. We should have been paying attention to quality from the beginning (who wants to be known for publishing junk?). Now, more than ever, it appears Google is looking to our visitors to judge whether our site's pages are worthy of rankings.
In one of its first posts about the original Panda update, Google's Official Blog stated, "This update is designed to reduce rankings for low-quality sites - sites which are low-value add for users, copy content from other websites or sites that are just not very useful."
It goes on to talk about rewarding sites with quality content. Those two statements alone beg the question: how does Google judge quality? Several months after Panda launched, Google provided a 23-point checklist with a bit of insight...questions they've been asking to determine which sites have quality content/copy and which don't. Words like "trust," "authority," "value," "share," "expert" and "comfortable" appear numerous times on the checklist in relation to quality sites. On the other hand, we find repeated mentions of terms including "redundant," "errors," "mass-produced" and "excessive" when talking about low-quality sites. .... Continue Reading at SiteProNews |
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How Your Brain Sees Your Website
By Lauren Hobson (c) 2013
In a recent presentation by Marketing Consultant Amy Africa, she suggests that neuromarketing (the study of the brain's response to various marketing efforts) can lead us to better website design and more effective ways to persuade Web visitors to take action. According to Africa, our "primitive brains" are responsible for the majority of our decisions, and these decisions are made instinctively - before rational thinking kicks in. Because our primitive brains are concerned with basic survival, we immediately look for answers to questions like Is this familiar?, Am I safe?', Can I see it?, Do I need to do something now? Once our brains are convinced that what we are looking at is not a threat to our survival, then emotional and…
| Five Social Media Tips You'll Be Happy to Forget
By Dawn Pigoni (c) 2013
Everywhere you search these days, you will find plenty of advice about how to be successful with social media. Most of that advice is tried and true and just as valuable today as it was before. Other tips, however, are in need of retirement. Not every rule that applied at the start of social networking is still going to be relevant today as you work to market your business. You will find a lot of conflicting advice as you search for ways to build up a strong social media presence. The important thing is to weed through all of that advice to find the best practices that work with your strategy. Here are some of the tips that have been called "best practice" for a long time but can easily be…
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Microsoft Helped NSA, FBI Access User Info: The Guardian
By Jennifer Cowan (c) 2013
Microsoft has worked more closely with the National Security Agency (NSA) and the FBI than the software giant has admitted, allege documents provided by whistleblower Edward Snowden to U.K. newspaper The Guardian. The documents say Microsoft collaborated with the agencies on PRISM - an extensive government surveillance plan allegedly involving all of the top Internet companies - by easing access to the company's cloud storage service SkyDrive. Reports from The Guardian and The Washington Post early last month indicated Microsoft, along with Yahoo, Google, Facebook, PalTalk, YouTube, Skype, AOL and Apple, willingly joined PRISM. It was…
| Google+ Authorship Largely an Untapped Resource
By Jennifer Cowan (c) 2013
Google+ authorship is failing to pick up steam with many major companies, including the majority of the Fortune 100 clan. In fact, Google itself is largely inactive with only seven percent of its blogs regularly using Google+ authorship. According to an analysis by digital marketing company BlueGlass, of the 141 Google-owned blogs, only 10 have Google authorship markup, including the Google Apps Developer Blog and the Google Webmaster Central Blog. Inside AdWords and the Android Developers Blog are just two of the many that do not use authorship. "Overall, this shows that despite Google heavily promoting the use of rel="author", the adoption from brands has…
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Russia Invests in Typewriters to Ensure Documents Cannot be Hacked
By SPN Staff Writers (c) 2013
The Russian government has come up with a foolproof way to keep from being hacked or electronically spied on: typewriters. According to Russia's Izvestiya newspaper, the country's Federal Guard Agency has placed a $15,000 order for about 20 electric typewriters. A source from the agency told the Russian publication the defense ministry, the emergencies ministry and special services have gone low-tech, creating some of their documentation on non-electronic devices. The paper said President Vladimir Putin is already receiving some of his correspondence this way. "After scandals with the distribution of secret…
| Twitter Not No. 1 News Source After All, Study Finds
By SPN Staff Writers (c) 2013
Despite Twitter's claims to beat newswires and news websites to the punch on breaking stories, that is, in fact, not often the case, a new study has revealed. Researchers at the universities of Edinburgh and Glasgow compared Twitter with newswires on 27 major news events over 77 days in 2011. While Twitter was first off the mark in eight cases, newswires published first 15 times. Twitter tied with the newswires in four cases. "This indicates that, contrary to popular belief, neither stream dominates the other in terms of high-profile breaking news," the study says. Twitter does have an edge on reporting sports and…
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