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A Retailer's Month-by-Month Guide to Holiday Season Preparation

Written By jariliar on Tuesday, July 23, 2013 | 2:16 AM

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Download the guideEver wonder how savvy retailers out-market their competitors during the holidays? What is their strategy? Do they employ clever creative? Maybe they're in-tune with their mobile audience and are utilizing omni-channel messaging?
Regardless of the tactics used, success is only achieved with ample preparation.
Our guide will walk you through month-by-month goals to drive you towards a triumphant holiday season. You will learn:
  • How to set projects and goals for each month
  • How to measure holiday 2012 results
  • Content evaluation steps
  • 2013 Holiday season important dates
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