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» A Retailer's Month-by-Month Guide to Holiday Season Preparation
A Retailer's Month-by-Month Guide to Holiday Season Preparation
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Ever wonder how savvy retailers out-market their competitors during the holidays? What is their strategy? Do they employ clever creative? Maybe they're in-tune with their mobile audience and are utilizing omni-channel messaging?
Regardless of the tactics used, success is only achieved with ample preparation.
Our guide will walk you through month-by-month goals to drive you towards a triumphant holiday season. You will learn:
- How to set projects and goals for each month
- How to measure holiday 2012 results
- Content evaluation steps
- 2013 Holiday season important dates
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