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How Your Visitors (Unknowingly) Send Quality Signals to Google

Written By jariliar on Wednesday, July 31, 2013 | 2:37 AM

How Your Visitors (Unknowingly)
Send Quality Signals to Google

By Karon Thackston (c) 2013
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Since the initial launch of Google's Panda update in 2011, the "Q" word has become commonplace in SEO, copywriting and content marketing circles. We should have been paying attention to quality from the beginning (who wants to be known for publishing junk?). Now, more than ever, it appears Google is looking to our visitors to judge whether our site's pages are worthy of rankings.
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In one of its first posts about the original Panda update, Google's Official Blog stated, "This update is designed to reduce rankings for low-quality sites - sites which are low-value add for users, copy content from other websites or sites that are just not very useful."

It goes on to talk about rewarding sites with quality content. Those two statements alone beg the question: how does Google judge quality?

Several months after Panda launched, Google provided a 23-point checklist with a bit of insight...questions they've been asking to determine which sites have quality content/copy and which don't.

Words like "trust," "authority," "value," "share," "expert" and "comfortable" appear numerous times on the checklist in relation to quality sites. On the other hand, we find repeated mentions of terms including "redundant," "errors," "mass-produced" and "excessive" when talking about low-quality sites.

.... Continue Reading at SiteProNews
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How Your Brain Sees Your Website

By Lauren Hobson (c) 2013
In a recent presentation by Marketing Consultant Amy Africa, she suggests that neuromarketing (the study of the brain's response to various marketing efforts) can lead us to better website design and more effective ways to persuade Web visitors to take action. According to Africa, our "primitive brains" are responsible for the majority of our decisions, and these decisions are made instinctively - before rational thinking kicks in. Because our primitive brains are concerned with basic survival, we immediately look for answers to questions like Is this familiar?, Am I safe?', Can I see it?, Do I need to do something now? Once our brains are convinced that what we are looking at is not a threat to our survival, then emotional and…
 

Five Social Media Tips You'll Be Happy to Forget

By Dawn Pigoni (c) 2013
Everywhere you search these days, you will find plenty of advice about how to be successful with social media. Most of that advice is tried and true and just as valuable today as it was before. Other tips, however, are in need of retirement. Not every rule that applied at the start of social networking is still going to be relevant today as you work to market your business. You will find a lot of conflicting advice as you search for ways to build up a strong social media presence. The important thing is to weed through all of that advice to find the best practices that work with your strategy. Here are some of the tips that have been called "best practice" for a long time but can easily be…
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Microsoft Helped NSA, FBI Access User Info: The Guardian

By Jennifer Cowan (c) 2013
Microsoft has worked more closely with the National Security Agency (NSA) and the FBI than the software giant has admitted, allege documents provided by whistleblower Edward Snowden to U.K. newspaper The Guardian. The documents say Microsoft collaborated with the agencies on PRISM - an extensive government surveillance plan allegedly involving all of the top Internet companies - by easing access to the company's cloud storage service SkyDrive. Reports from The Guardian and The Washington Post early last month indicated Microsoft, along with Yahoo, Google, Facebook, PalTalk, YouTube, Skype, AOL and Apple, willingly joined PRISM. It was…
 

Google+ Authorship Largely an Untapped Resource

By Jennifer Cowan (c) 2013
Google+ authorship is failing to pick up steam with many major companies, including the majority of the Fortune 100 clan. In fact, Google itself is largely inactive with only seven percent of its blogs regularly using Google+ authorship. According to an analysis by digital marketing company BlueGlass, of the 141 Google-owned blogs, only 10 have Google authorship markup, including the Google Apps Developer Blog and the Google Webmaster Central Blog. Inside AdWords and the Android Developers Blog are just two of the many that do not use authorship. "Overall, this shows that despite Google heavily promoting the use of rel="author", the adoption from brands has…
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Russia Invests in Typewriters to Ensure Documents Cannot be Hacked

By SPN Staff Writers (c) 2013
The Russian government has come up with a foolproof way to keep from being hacked or electronically spied on: typewriters. According to Russia's Izvestiya newspaper, the country's Federal Guard Agency has placed a $15,000 order for about 20 electric typewriters. A source from the agency told the Russian publication the defense ministry, the emergencies ministry and special services have gone low-tech, creating some of their documentation on non-electronic devices. The paper said President Vladimir Putin is already receiving some of his correspondence this way. "After scandals with the distribution of secret…
 

Twitter Not No. 1 News Source After All, Study Finds

By SPN Staff Writers (c) 2013
Despite Twitter's claims to beat newswires and news websites to the punch on breaking stories, that is, in fact, not often the case, a new study has revealed. Researchers at the universities of Edinburgh and Glasgow compared Twitter with newswires on 27 major news events over 77 days in 2011. While Twitter was first off the mark in eight cases, newswires published first 15 times. Twitter tied with the newswires in four cases. "This indicates that, contrary to popular belief, neither stream dominates the other in terms of high-profile breaking news," the study says. Twitter does have an edge on reporting sports and…
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Menambahkan Lagu & musik di Blog/web.Sobat

Written By jariliar on Tuesday, July 30, 2013 | 2:33 PM

Menambahkan Lagu & musik di Blog/web.Sobat.
Bisa menggunakan Link >>> http://www.fullmusik.net/

Langsung dibuat sendiri saja yaa..Pilih Lagu Lalu Copas HTML nya lalu Pasang deehh..  :)
Kalau kurang jelas..Komend aja deeehhh  :)

Bella Saphira menjadi Mualaf dan membaca Syahadat di Masjid Istiqlal

Artis Cantik Bella Saphira mengucap Syahadat & masuk Islam..
Menurut berita Infoteinmen..Artis cantik Bella Saphira mengucap Syahadat & masuk Islam..Dimasjid Istiqlal..
disaksikan bersama & diliput oleh beberapa wartawan..Namun Artis ini belum mau dikonfirmasi alasan memeluk Agama Islam untuk publik..Pengakuan & kedatangannya kemasjid & disaksikan oleh semua orang serta wartawan yang ada membuktikkanbahwa Bella secara sadar tanpa paksaan memeluk Islam..Walau terkesan pihak keluarganya banyak yang tidak mendukung..
Kita tunggu semoga Bella dengan ketenangan hatinya untuk menceritakan kenapa Bella memeluk Islam..
Bulan Suci ini penuh Berkah & hidayah untuk Bella S & umat Islam semuanya..Bahkan tetangga kampung JARILIAR juga ada yang masuk Islam dibulan Ramadhan tahun 2013 ini..


UGB ustadz Guntur bumi menipu dan memfitnah tim pemburu hantu sesat

Sudah beberapa waktu berita ini ditelusuri JARILIAR..
Ada berbagai hal yang membuat hati ini tergelitik untuk menggerakkan JARILIAR Memberikan sambutan di Blog JARILIAR :)
Berita tentang kasus seorang Ustadz yang dijuluki Paranormal dari Tim Pemburu hantu..
Walau saat ini Tim pemburu Hantu sudah tidak tayang lagi dgn alasan tidak ada kontrak lagi dari station TV yg pernah menayangkannya..
Terjadi perselisihan Antara UGB & tim pemburu Hantu..Infonya UGB ( Ustadz Guntur Bumi mengatakan Tim pemburu hantu Sesat..Waaoouuww...Sahabat 1 tim berselisih...Britanya UGB selalu menghindar setiap didatangi Sahabat lamanya Tim Pemburu Hantu..untuk membahas perselisihannya...

Lalu yang mengejutkan juga UGB mengakui ditemui Alm.Uje..BENARKAH...???
Apa hanya mengada2 saja untuk mengambil simpati Masyarakat karena ketokohan Uje dimata Masyarakat sangat baik...Apa pendapat sahabat JARILIAR tentang berita yang pernah terbit di beberapa TV swasta & pengakuan para koban penipuan UGB yang katanya memeras para pasien pengobatannya..UGB juga menjatutu beberapa nama Artis, TV, MUI dll...Menurut beritanya pula UGB ini dibenci masyarakat semarang kota asal UGB..

Mari disimak & berkomentar yang Pintar...



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Written By jariliar on Monday, July 29, 2013 | 2:25 AM

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Google Analytics Gets New Segmentation Features

Written By jariliar on Thursday, July 25, 2013 | 2:19 AM



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The new Segment Builder
Google Analytics Gets New Segmentation Features

By Chris Crum

Google ran down some changes it has made to segmentation in Google Analytics in a blog post this morning. The company says it has re-imagined it to make it easier for new users and more powerful for seasoned veterans.

"Previously, advanced segments were based on visits," explains Wayne Xu from the Google Analytics team. "With the new segment, a new option is provided to create user segment. In a user segment, all visits of the users who fit the segment criterias will be selected (such as specific demographics or behaviors). It will be a useful technique when you need to perform user level analysis."

"When you are using a segment template, the text below the template name tells you which kind of segment you are building," adds Xu. "When you are creating a segment from advanced 'conditions' and 'sequences', you can choose to create visits or user segments or even a combination of both."

With cohort analysis, users can measure users in cohorts for consistency and the long-term analysis of specific groups of customers.



WebProWorld
Rafael Robinson
Indentifying subnet
By: VincentG

Hello guys, I'd like to ask you a question.
How can you determine something about the server just from seeing the subnet?
Etc.: 94.249.100.93/32
How many IP adresses can this subnet have ?
What else can you tell about it ?
Any help appreciated,
V

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Zach Walton

Advertisers' Proposal Gets Rejected In Latest Do Not Track Negotiations

Recommend on FacebookThursday, July 18, 2013

Earlier this year, the Do Not Track debate ran into a snag as the advertising groups and privacy proponents couldn't even agree to disagree on a Do Not Track standard. This led to fears that the talks may just fall apart, but both groups were finally able to issue their own Do Not Track recommendations. Unsurprisingly, privacy proponents didn't like what the advertisers suggested.

CNET reports that the Digital Advertising Allianceproposed some changes to the Do Not Track proposal last month that would limit some definitions, including what tracking and retaining data means. The Tracking Protection Working Group, a coalition made up of advertisers, browser vendors and privacy proponents,issued an official response to the DAA's proposal that outright rejects their suggestions.

Was it fair of the Working Group to reject the advertiser's proposal so quickly? Are advertisers getting fair representation in the Working Group?Let us know in the comments.
The question to the group emphasized that the two texts varied importantly on four issues, with the decision today indicating the group's subsequent direction on those issues, plus a topic that differs based on the logical implications of the four issues:

1. Issue 5 – the definition of "tracking." The DAA text is narrower in what is covered.

2. Issue 16 -- definitions of collecting, retaining, using, and sharing data. The DAA text is narrower in what is covered.

3. Issue 188 – definition of de-identified data. The DAA text would treat data as "de-identified" in situations where the June text would not.

4. Issue 199 – limitations on the use of unique identifiers. The June text would prohibit the use of unique identifiers where alternatives are reasonably available, thus limiting collection of user data in those circumstances.

5. The effects of user choice. Under the June text, the Do Not Track mechanism would opt the user out of its broader definition of tracking. Under the DAA proposal, targeting of advertisements would not be affected by the Do Not Track standard; instead, users would use the separate DAA opt-out mechanism if they wished to limit targeted advertising.
The Working Group were also unsatisfied with how the DAA's proposal completely ignored what they feel are the two main pillars of Do Not Track - Do Not Target and Do Not Collect. For the former, they say that the DAA's own tools don't prevent users from being targeted, and therefore do no "meet the widely-understood meaning of Do Not Target." As for the latter, the DAA stripped out a standard that called for advertisers to "not rely on unique identifiers for users or devices if alternative solutions are reasonably available."

Do you think the DAA was right in narrowing Do Not Track definitions? Or was the Working Group at large right to reject it? Let us know in the comments.

In the end, the Working Group says it can't move forward with the DAA's proposal simply because it doesn't fulfill the criteria that was laid out in the group's charter:
  • 1. Consistent with the group's charter. The charter says that a standard should define "mechanisms for expressing user preferences around Web tracking and for blocking or allowing Web tracking elements." The DAA Proposal does not use the DNT signal to address either Do Not Target or Do Not Collect, and so does not fulfill the charter.
  • 2. Significant change from the status quo. The DAA Proposal data hygiene provisions address how to conduct market research and product development, but multiple comments state there is no significant change from the status quo. The overall comments indicate that the June Draft more clearly meets this criterion.
  • 3. Easy to explain why DNT:1 reduces tracking for participating sites. Based on discussions in the Group, and comments submitted, it is difficult to explain to users how the DAA Proposal reduces tracking for users who select DNT. Retargeting and profiling would continue unchanged. Collection would be unchanged, and the principal changes would be to how data is handled internally by companies after it is collected.
As you would expect, the advertising industry isn't exactly happy with the Working Group rejecting its proposal:
The broad industry proposal not selected by Professor Swire reflected the marketing and advertising community's commitment to developing a working Do Not Track model that is true to our 2012 White House agreement and provides real choice to consumers, while at the same time protecting the economic engine of the Internet.

Our organizations remain committed to any consensus process that seeks to keep control in the hands of Internet users.

Unfortunately, the Do Not Track signal, as currently configured, does not and cannot reflect the real choices of Internet users. The signal has proven to be far too easy to hijack, allowing self-appointed intermediaries to turn DNT signals on, often without any knowledge, consent or input from users.
The Working Group will continue to debate within the context of its original June proposal, but some players are already jumping the gun on implementing its own standards. Moz I illa has been in the crosshairs of advertisers for most of this year as it moves ahead with a plan to block all third party cookies in Firefox. The non-profit recently shared a new plan that would allow it to target third party cookies without affecting the cookies that users are fine with, but advertisers say that Mozilla's plan still negatively affects the ability of many small online businesses to serve targeted ads to consumers.

All of this will likely come into play later this month as the Working Group meets to discuss changes to its current draft of standards. After that, it will work with browser vendors on how to best implement the agreed upon standards into Web browsers. Advertisers are likely to resist, but they might just end up agreeing with the Working Group at large in the end. It's better to agree to voluntary standards than to invite government intervention - a fate that neither side wants.

Do you think advertisers will go along with the Working Group at large to approve voluntary Do Not Track standards? Or will the government have to get involved? Let us know in the comments. 

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About the Author:
Zach Walton is a Writer for WebProNews. He specializes in gaming and technology. Follow him on Twitter,StumbleUponPinterest, and Google+ +Zach Walton
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